Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

Amanda Smith is a freelance journalist and writer. She reports on culture, society, human interest and technology. Her stories hold a mirror to society, reflecting both its malaise and its beauty.

Artificial intelligence (AI) has become part of everyday life for many Americans – at work, at school, in health care and beyond. As AI spreads, the public remains cautious, but somewhat open to its ...