New natural language segmentation capability accelerates campaign execution, reduces marketer effort, and drives measurable revenue impact for regulated retail operators ...

In other words, a telecom-based data clean room provides a privacy-first alternative to third-party cookies, device IDs, or ...

ZoomInfo reports that successful AI integration into GTM relies on a hierarchy of Context, Timing, Targeting, and Content, ...

Researchers in Moroco analyzed cybersecurity challenges in smart grids, highlighting AI-driven detection and defense ...

For most of the history of paid search, performance measurement followed a clear cause-and-effect relationship. Advertisers controlled the inputs inside their campaigns like bid strategies, keyword ...

Egypt’s ad tech market is racing to catch up on AI, CTV, and retail media while still shackled by weak planning, fragmented ...

Climate risk is increasingly being reframed as a core business issue - not just a sustainability additive. -- Shared supplier challenges highlight the need for collective solut ...

An Iran-affiliated threat group has evolved from defacing water utility displays to deploying custom ICS malware and exploiting Rockwell Automation PLCs across multiple U.S. critical infrastructure ...

From AI-driven monitoring to robust network segmentation, agencies are deploying enterprise-grade technology to guard against ...

Artificial Intelligence - Catch up on select AI news and developments since Friday, April 3. Stay in the know.