Alphabet's Google is poised to start testing changes to its search results to give rivals more prominence, a person with direct knowledge of the matter said on Wednesday, seeking to avoid an EU fine ...

Sign into your Google account, go to Search Labs, and select the Web Guide experiment. Click the "Try the new AI-organized web results" toggle on Web Guide to enable the experience. You'll then see ...

Perplexity's legal dispute with Dow Jones intensifies as the $20 billion AI startup defends its search engine against copyright infringement claims.

Turning organic traffic into measurable conversions across the customer journey. Visibility creates opportunity — but ...