McDonald's is leaning in to the nostalgia wave with the return of the Changeables Happy Meal. Akin to Transformers, Changeables are toys that look like McDonald's menu items but can be reconfigured ...

Even your Legos are going through a technological revolution. The toy company unveiled its “most significant evolution” in 50 years — the Lego Smart Brick, a standard 2×4 Lego brick with a tiny ...

A wave of AI-powered children’s toys has hit shelves this holiday season, claiming to rely on sophisticated chatbots to animate interactive robots and stuffed animals that can converse with kids.

CHELSEA, Manhattan (WABC) -- It's that time of the year! Nina Pineda and Toy Insider's editor Samantha Connell talk all things toys this holiday season. They go through perfect gift options for any ...

A Marine in dress blues kneels down to hand a shiny new bicycle to a wide-eyed kid at a local distribution event. The parents stand by, holding back tears, while other children clutch toys and board ...

The evolution of cereal takes a shocking turn as the toys disappear. Good Vibes Only is your new favorite spot for motivating and uplifting content! From fun times with the family and cute memorable ...

At the holidays, finding the perfect gifts for your loved ones is one of the most stressful parts of the season. Shopping for kids is usually a bit easier because they’re always honest about what they ...

Every holiday season, the trendy toys sell out fast, so it’s always smart to buy the most in-demand ones early. That’s especially true in 2025, with prices and stock continuing to fluctuate after ...

Michael A. Little does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

AI chatbots have conquered the world, so it was only a matter of time before companies started stuffing them into toys for children, even as questions swirled over the tech’s safety and the alarming ...

Looking to boost sales this holiday season, Toys "R" Us is once again opening new stores. The toy retailer announced on Oct. 16 it will open more than 30 locations in the U.S. for the winter holiday ...