Rivian CEO RJ Scaringe posits that the success of the Tesla Model Y represents a huge opportunity for the 2026 Rivian R2. He argues that the current crop of electric compact SUVs all follow the Model ...

The 2026 Rivian R2, priced at roughly half the cost of an R1, is the brand’s make-or-break vehicle. Can a 300-plus-mile electric SUV pared down to meet an aggressive $45,000-ish opening price still ...

Rivian's R2 is key to getting the all-electric vehicle maker to profitability. The company has burned through billions of dollars on its path to profit, including $3 billion in the first three ...

Rivian's share price has plunged about 85% since going public in 2021. Now, the EV maker is betting its future on a new vehicle: Rivian R2, a $45,000 midsize SUV. Founder and CEO, RJ Scaringe, gives ...

There is significant anticipation for Rivian’s latest launch, and the brand is keen to further promote it by leveraging an iconic pop culture theme. Marketing is crucial for product differentiation, ...

OK, a quick summary. Founded way back in 2009 by RJ Scaringe, it managed to push through Covid and the chip crisis to launch the all-electric R1T pickup and R1S SUV to considerable acclaim in 2021, ...

Rivian announced that the highly anticipated R2 crossover will start deliveries in the first half of the year, and evidence points to a very specific date. The R2 has often been associated with Star ...

Although it looks like a smaller version of the R1S, the R2 is its own unique vehicle. It's built on a new, distinct platform that uses different battery cells and construction methods. As a midsize ...

In this detailed tutorial, I’ll show you how to achieve large triangular knotless braids from start to finish. Learn how to properly prep the hair, create clean and precise triangular parting, and ...

When you buy a Rivian R1S, you’re getting an electric SUV that can do almost anything. The R1S offers superb range, a surprising amount of power and speed, solid off-road capability and software that ...

"The last thing we want," Rivian's design boss Jeff Hammoud told me as we toured the company's California design studio, "is for people to get into an R2 and say, 'this is just a cheaper version of ...