Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

A cybersecurity incident at analytics provider Mixpanel announced just hours before the U.S. Thanksgiving holiday weekend could set a new standard for how not to announce a data breach. To recap: In a ...

For months, extremely personal and sensitive ChatGPT conversations have been leaking into an unexpected destination: Google Search Console (GSC), a tool that developers typically use to monitor search ...

Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The neat part is that the linking of your Google Ads and analytics account can be ...

Also adds a new code interpreter to its conversational analytics agent in Looker to help business users perform more complex data analytics in natural language. Google has made a series of incremental ...

This repo contains the source code for running a local MCP server that interacts with APIs for Google Analytics. Join the discussion and ask questions in the 🤖-analytics-mcp channel on Discord.

The MarketWatch News Department was not involved in the creation of this content. Next-Gen Solution Combines User-Friendly Spreadsheet Interface with Live Oracle Data, With a Time Savings of Up to 35% ...

Appcharge, a direct-to-consumer (D2C) platform for mobile games, and marketing measurement firm AppsFlyer announced a strategic partnership. They will offer a unified cross-platform mobile and web ...

Adopt new web analytics tools to understand customers better and gain an advantage over competitors. Combine new methods like audio analysis and virtual reality with your website data to see how ...

Google has added new agents to its BigQuery data warehouse and Looker business intelligence platform to help data practitioners automate and simplify analytics tasks. The data agents, announced at the ...

Google Analytics is a website analytics service developed and maintained by Google to provide users with relevant statistics on how Internet surfers find and use their websites. The software offers ...