By leveraging Crowdin’s AI-driven capabilities and automated connectors, Strava achieved what seemed impossible. They built their entire globalization department and tech stack in just six weeks.

For decades, multinational companies treated localization as a surface-layer adjustment. They tweaked marketing, packaging, or pricing to suit regional tastes. But in today’s fractured world, such ...

Most organizations spend approximately 1-4% of their marketing budget on translation and localization services, depending on the size of the company and its scope of global operations. That percentage ...

An essential part of spatial control of gene expression is cytoplasmic messenger RNA localization. Several putative functions for mRNA localization have been proposed. They include efficient control ...

As generative AI continues to reshape the localization landscape, most attention has focused on faster translation and content generation. Less visible — but also important — is how AI is starting to ...