Google says it is increasingly using its Gemini AI models to detect and block harmful ads on its advertising platforms, as scammers and threat actors continue to evolve their tactics to evade ...

The advertising industry’s fixation with tying media value to short-term outcomes using programmatic ad technology is causing it to overlook differences in media quality, according to a paper by the ...

A familiar broadcast rule is now entering the streaming world with California’s new loudness regulation SB 576, mandating that advertisements must match the perceived volume of the primary content ...

Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts. Podcast advertising is experiencing rapid growth, with U.S.

Connected TVs are showing how the future of streaming will be consumed: on a typical television screen. There are lots of CTV viewership stats floating around the internet, but they basically all say ...

In a world where AI-powered search experiences are redefining how people find answers, AI search engine advertising gives marketers a new frontier for pay-per-click reach. Instead of relying solely on ...

The internet has changed how people look for information. Rather than scrolling through links, millions now type full questions into AI chat tools and expect direct answers. With more than 800 million ...

In 2024, the global market for blockchain in media, advertising and entertainment surpassed $4 billion. By 2030, this figure is projected to reach almost $89 billion. The forecasted growth is ...

AppLovin offers high top-line growth and exceptional EBITDA/FCF margins now trading at an attractive PEG of 0.74x after a sharp sell-off. I see 2026 as an inflection year, driven by Axon 2.0’s global ...

Advertisers looking to get in on the action during Paramount’s UFC debut later this week will have a new option for purchasing commercial inventory. According to a report by Brian Steinberg in Variety ...

New York, NY — [January 6, 2026] —AdExchanger, part of the Chief Marketer Network, today announced the launch of Programmatic AI, a new spring industry event debuting May 18–20, 2026, in Las Vegas.