Adform has struck a new partnership with RTL AdAlliance to enhance performance, transparency and cross-market scale in programmatic addressable TV (ATV) advertising across Europe. The collaboration ...

For years, marketers looked to streaming and CTV as the next evolution of TV, promising broader reach and better targeting. But without deterministic data to connect real households, that promise ...

ITV has announced the launch of its new addressable advertising product – Live Addressable +. Launched on stage at the ITV Palooza, ITV’s flagship commercial event, this development brings addressable ...

Research from Dish Media argues that advertisers are missing millions of consumers by underutilizing addressable TV in their media strategies When you purchase through links on our site, we may earn ...

The future of solar module design will be heavier, not lighter. With hail and extreme weather events increasing, module manufacturers are expected to shift toward thicker glass to improve impact ...

Leapting will soon deploy a PV module-mounting robot at a project in Australia. It says the automatic installation speed of the AI-driven machine can reach one panel per minute, delivering an ...

The CA01 'super module' has been installed at unit 2 of the Lianjiang nuclear power plant in China's Guangdong province, the Shanghai Nuclear Engineering Research and Design Institute announced. It is ...

Go Addressable, a non-profit trade organisation dedicated to and advancing the growth of addressable TV advertising, has released research findings in conjunction with Advertiser Perceptions that ...

NEW YORK--(BUSINESS WIRE)--Today, Go Addressable, a non-profit trade organization dedicated to and advancing the growth of addressable TV advertising, released new research findings in conjunction ...

The total addressable market (TAM) represents the total revenue opportunity that's available for a product or service, assuming it achieves 100% market share. Calculating the TAM allows investors to ...