Sprite has introduced a new global brand platform, ‘It’s That Fresh’, which is being rolled out across 180 markets. The update includes a refreshed visual identity aimed at improving in-store ...

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Sprite has launched “It’s That Fresh,” a platform that unites the brand’s expression globally through a refreshed visual identity, global partnerships and more, per details shared with Marketing Dive.

If you’ve ever cracked open an ice-cold Sprite on a hot summer day, or taken a sip of the soda fresh from a McDonald’s machine, you’ve probably experienced that eye-widening first moment that the ...

With spring on the horizon, Sprite is introducing a zesty new flavor with hints of mango. Sprite Chill Mango Citrus is the newest limited-edition Sprite Chill, offering "innovative cooling sensation ...

Coca-Cola Co. Sprite brand has reclaimed a key battleground in the Soda Wars: sponsorship of the National Basketball Association. The lemon-lime soda giant on Tuesday was named the official soft drink ...

Sprite returns as the league's official soft drink and will be a part of some of the NBA's biggest global events. Official release The National Basketball Association (NBA) and The Coca-Cola Company ...

The NBA has again teamed with The Coca-Cola Company, naming Sprite its official soft drink partner more than a decade after the lemon-lime soda brand last held that title, according to news shared ...

Iceland shoppers were chuffed to see a new flavour of Sprite in supermarkets. As well as having the classic lemon-lime taste, the fizzy drink has an additional twist. The Zero Sugar Sprite comes in ...

SAN ANTONIO — The San Antonio Spurs and Sprite are partnering on a new limited-edition, co-branded can now available to all fans. The cans are now available for purchase at select retailers across the ...