
Marketing and sales soar with generative AI | McKinsey
May 11, 2023 · AI has revolutionized marketing and sales; now, generative AI is disrupting how B2B and B2C players think about customer experience, productivity, and growth.
AI technology has revolutionized marketing and sales; now, generative AI promises to disrupt the wayB2B and B2C players think about customer experience, productivity and growth. Artificial …
The power of generative AI for marketing | McKinsey
Dec 5, 2023 · We look at how generative AI is unlocking a new age of marketing capabilities with automated processes, hyperpersonalization, and new forms of idea generation.
Harnessing generative AI for B2B sales | McKinsey
Sep 16, 2024 · With emerging generative AI technologies beginning to open a world of possibilities, B2B sales is on the brink of a transformative evolution.
The future of AI-powered personalization | McKinsey
Jul 30, 2025 · As marketers race to meet rising consumer expectations, AI-powered personalization has moved from a promising experiment to an increasingly proven driver of growth, efficiency, and brand …
Unlocking gen AI in B2B sales | McKinsey
Mar 27, 2025 · Gen AI can enhance profitable B2B sales growth. We look at seven use cases of how B2B leaders can use AI to maximize benefits and minimize risks.
How leaders can leverage AI for B2B sales | McKinsey
Feb 13, 2025 · In a time of evolving competition and customer demands, B2B sales leaders can leverage AI and other technology innovations to help fuel success.
The next frontier of personalized marketing | McKinsey
Jan 30, 2025 · As more consumers seek tailored online interactions, companies can turn new technology like generative AI to create truly personalized marketing experiences.
Salesforce CMO Ariel Kelman on human marketing | McKinsey
Sep 18, 2024 · Marketing is at a pivotal moment, with data and new technology propelling rapid changes and expanding opportunities for growth. The promise is enormous, with the economic value of …
Applying artificial intelligence to automotive marketing and sales ...
Feb 14, 2019 · AI holds great potential for the automotive industry. Here’s what you need to know about its applications in automotive marketing and sales.