What's your brand story? | Jeff Freedman | TEDxBeaconStreet
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What's your brand story? | Jeff Freedman | TEDxBeaconStreet
Relationships are the lifeblood of brands. Yet, brands often conduct themselves in ways that detract people as opposed to attract them. After more than 25 years of helping brands build relationships with people - and studying brands that have been most successful in doing so - ad agency CEO, Jeff Freedman, reveals how brands can craft and share ...
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