Heritage 1983 (Bank commercial) In 1983, the Bank of the Philippine Islands launched an ambitious “Heritage” campaign which traced BPI’s 123-year history. The campaign’s centerpiece was a TV commercial which took 6 months to plan, from December 1981 to June 1982. Location scouts initially went to Vigan, but the houses were whitewashed and roads asphalted, so they settled for Nasugbu and Taal, whose streets were dressed up to look like turn-of-the-century Pasig and Binondo. For the lead role, the

As the Bank of the Philippine Islands (BPI) celebrates its 100-year presence in Cebu City, it proudly announces a major partnership with the Prince Retail Group and Prince Stores Group. BPI account holders can now deposit and withdraw cash at any Prince Express and Prince Hypermart retail stores, marking a significant leap towards financial inclusivity. #CDNWhatsUp #BrandRoom | CDN Digital