Here are the 3 most important aspects to consider before launching a user testing study: 1. Define a clear objective. 2. Provide clear instructions and guidance for the testers. 3. Recruit diverse testers. When launching a test, it might be tempting to tell testers to "just have a go at it and interact with it." The issue with this approach is that it doesn't consider personal preferences. Some might focus on typography, colors, and shapes, while others might comment on the text copy. Both teste